Designer fashion remains in turmoil. According to Fashion Business Daily, the British fashion industry accelerator Tomorrow Group has recently sold the ownership of the London-based buyer's store Machine-A to a…
For fashion designers or any expresser, chasing the stage is an instinct Creativity is the way out for luxury brands. The artistic director of the French luxury brand Balenciaga, Demna,…
Ralph Lauren has become one of the few fashion brands in recent years to achieve substantial positioning improvement against the trend The short-term performance and brand image game tests the…
LV must defend its position as the world's largest luxury brand at all costs.